Excellent

Liked: The staff were very friendly and helpful. The customer service was very good and the location of the hotel was ideal for a west end show weekend break

Great location, value, friendly staff.

Liked: Great location near multiple subway lines, bus stops and great restaurants nearby. However the hotel itself is on quite place, so best of both - quiet sleep & great location. Also I was impressed by water pressure, bed was comfortable and everything went as smooth as possible. Loved it! We will be back for sure.
Disliked: Only the wifi could be a bit faster, however I am just nitpicking. It was good enough. We had small room so there was no minibar and the room was obviously small - smaller bathroom. For bigger travelers it might be good to pick bigger room.

A gem of a hotel

Liked: The location was superb and all staff members were very helpful and professional. I liked the fact that my room had some character to it and I appreciated the little, personalised touches. The price was extremely reasonable for central London.

Passable

Liked: Staff was very friendly upon my arrival and on my way out, the FD agent waited outside with me for an Uber
Disliked: My room was right next to recycling trash bins, so late at night the restaurants would throw away bottles making a lot of noise and in the early morning the pick up truck would come to collect. Impossible to sleep.Neighbors were loud too.

Stayed only one night as...

Liked: Good central location and a few minutes walk to Goodge Street underground station
Disliked: No negatives

Very good

Liked: The staff were amazing from the start, attentive, cheerful and helpful
Disliked: Nothing, it was a lovely stay

Exceptional

Liked: location
Disliked: only had continental breakfast

Very good

Liked: Very friendly staff that made our stay even better. Very welcoming and the location was wonderful!
Disliked: Nothing to fault

Exceptional