Sugar Factory American Brasserie - Atlanta

Colorful, Candy-Coated Dining in the Heart of Midtown Atlanta

Located on Peachtree Street in Midtown Atlanta, Sugar Factory American Brasserie is a vibrant, high-energy restaurant known for its whimsical décor, celebrity-endorsed goblet drinks, and indulgent American fare. Just a short stroll from several of Atlanta’s top concert venues, this is the place where dinner feels like part of the show.

From rainbow sliders and monster milkshakes to sugar-spun cocktails, everything here is designed to wow. The space is decked out with pop-art murals, bright lighting, and a playful, Instagram-worthy atmosphere that draws a lively crowd day and night.

Why Concert-goers love it

Proximity to major venues like The Fox Theatre and Atlanta Symphony Hall makes it perfect for a pre-show meal or celebratory nightcap. The upbeat vibe and colorful setting make it feel like the party has already started. Service is generally quick and friendly, ideal for fitting in a meal without missing the opening act. Bonus: the menu is available late, so it’s also a post-show favorite for many fans.

Who this Restaurant is great for

• Groups of friends looking to kick off the night with something fun and flashy
• Solo travelers wanting a lively, welcoming place to eat before the show
• Couples planning a romantic (and sweet) weekend outing
• Fans who want to start the celebration early in a festive setting
• Budget-conscious music lovers who want generous portions and shareable plates

What People Say

According to reviews on TripAdvisor and OpenTable, guests love the over-the-top desserts, especially the signature milkshakes and smoking candy goblets. Many mention that it’s a great spot for birthdays or pre-concert celebrations. The décor and music create a fun, upbeat atmosphere, and the menu offers plenty of options for all tastes, from burgers to salads to vegetarian bites.

Areas for Improvement

Some diners mention that it can get loud and crowded, especially on weekend nights—so it may not be ideal if you’re looking for a quiet dinner. Others note that while the food is fun and flavorful, it’s more about the experience than fine dining.

The Bottom Line

If you’re looking to feast, celebrate, and snap a few pictures before the show, Sugar Factory Atlanta delivers a fun, festive dining experience just minutes from the music.