Prima Sapori D'Italia

Authentic Italian Charm Steps from the Music

Prima Sapori D'Italia is a warm and welcoming Italian restaurant located in the heart of Covent Garden, tucked inside the vibrant Jubilee Market Hall. Just minutes from London’s most iconic theatres and music venues, this charming spot blends classic Italian hospitality with a lively central London vibe.

The décor is traditional and cozy, with rustic wood, soft lighting, and an inviting ambiance that feels like a slice of Italy in the city. Known for its generous portions, hand-tossed pizzas, and homemade pastas, Prima is a go-to for anyone craving authentic Italian before or after a show.

Why Concert-goers love it

Its superb location near Covent Garden makes it a top pick for concert-goers looking to grab a bite just before curtain call. The service is friendly and quick—perfect when you're on a schedule. The menu is extensive and satisfying, with plenty of options for a hearty pre-show meal or a romantic post-concert dinner. Plus, despite being in a tourist-heavy area, the restaurant maintains a surprisingly relaxed atmosphere, even during peak times.

Who this Restaurant is great for

• Groups of friends looking to split a few pizzas over wine
• Solo travelers wanting a comforting plate of pasta before a big night out
• Couples making a romantic weekend of their concert plans
• Fans seeking a fun, lively pre-show energy
• Budget-conscious music lovers who still want quality dining in a central location

What People Say

Guests rave about the authentic Italian flavors, particularly the carbonara and seafood pasta. The staff earns consistent praise for being attentive and accommodating, even during busy times. Many reviewers mention the restaurant's convenient location and fair prices given its proximity to London’s entertainment district. The atmosphere is often described as “friendly” and “unpretentious,” making it a comfortable choice for all kinds of diners.

Areas for Improvement

Some guests note that it can get a bit crowded during peak hours, especially when shows are about to start. Others mention that while the food is tasty, the décor could use a bit of a refresh. But overall, these are minor points in what’s otherwise a reliable pre-concert choice.

The Bottom Line

If you’re heading to a show in Covent Garden and want a delicious, no-fuss Italian meal that won’t break the bank, Prima Sapori D'Italia delivers every time.