Friedman's Herald Square - 138 W 31 St

Casual Comfort Just Steps from Your NYC Show

Friedman’s - 31st St is a welcoming, no-fuss American eatery located on West 31st Street in Manhattan, just a short walk from major concert venues like Madison Square Garden and The Theater at MSG. Known for its comfort classics, gluten-free options, and locally sourced ingredients, this laid-back spot delivers a satisfying pre-show meal in a warm, unpretentious setting.

Why Concert-goers love it

This location couldn’t be more convenient for those catching a concert — it’s just around the corner from Penn Station and Madison Square Garden, making it ideal for both locals and out-of-towners. Service is quick and efficient, perfect for squeezing in a meal before doors open. The noise level is moderate, so you can still chat with friends without shouting. For early evening shows, the all-day menu offers flexibility and crowd-pleasing options.

Who this Restaurant is great for

• Groups of friends grabbing dinner before a show
• Solo travelers in town for a bucket-list concert
• Couples looking to kick off a romantic night out
• Fans seeking a lively, accessible pre-show atmosphere
• Budget-conscious music lovers who want quality without a splurge

What People Say

Guests rave about the reliable food, friendly service, and generous portions. The fried chicken and waffles, burgers, and avocado toast are standout favorites. Many reviewers mention the gluten-free menu as a major plus, noting that almost everything can be made gluten-free. The staff is consistently praised for being attentive without rushing, even during busy pre-concert hours.

Areas for Improvement

While most diners enjoy the casual vibe, some note that the space can feel a little tight during peak times — especially before major events. A few guests mention that wait times can creep up if you don’t have a reservation, so it’s smart to plan ahead.

The Bottom Line

If you’re looking for comfort food, quick service, and a prime location before your NYC concert, Friedman’s - 31st St checks all the right boxes.