Frida Midtown

Flavor-Forward Mexican Fare in the Heart of Midtown Manhattan

Frida Midtown is a vibrant, modern Mexican restaurant located in Midtown East, just a short walk from several of NYC's top concert venues. With colorful decor, warm lighting, and an upbeat yet relaxed vibe, it's the perfect pre-show pit stop for food lovers. Inspired by the life and art of Frida Kahlo, the space blends traditional Mexican elements with a contemporary flair, making it as visually striking as it is flavorful.

The menu features fresh interpretations of classic Mexican dishes—from sizzling fajitas and tacos al pastor to refined seafood specials and house-made guacamole. The bar serves up handcrafted margaritas, mezcal cocktails, and a thoughtful list of Latin American wines and beers. Dress is business casual, but the atmosphere is anything but buttoned-up.

Why Concert-goers love it

Frida Midtown is ideally located for concert-goers heading to venues near Midtown East, making it a convenient choice for a pre-show meal or post-show drink. Service is known to be fast and friendly, so you won’t be watching the clock while your enchiladas arrive. The ambiance strikes the right balance between lively and laid-back, meaning you can hype up for the night ahead without shouting over your table. Plus, the cocktails come out quickly—always a bonus before curtain time.

Who this Restaurant is great for

• Groups of friends looking to share plates and margaritas before the show
• Solo travelers who want a flavorful, sit-down meal in a welcoming setting
• Couples making a romantic weekend out of dinner and a concert
• Fans wanting a lively pre-show space to get in the mood
• Budget-conscious music fans who still want a memorable dining experience

What People Say

Diners on TripAdvisor and OpenTable praise Frida Midtown for its “beautifully presented dishes,” “creative cocktails,” and “reliable service.” Regulars love the “authentic flavors with a modern twist” and note that the ambiance is “energetic but not overwhelming.” Many reviews highlight the guacamole and margaritas as must-orders, and several concert-goers mention how close it is to venues, making it a go-to before the music starts.

Areas for Improvement

Some guests mention that the dining room can get a bit crowded during peak hours, so reservations are a smart move. While prices are reasonable for the area, a few budget-minded visitors noted that drink prices can add up. Still, most agree the quality justifies the cost.

The Bottom Line

If you’re looking for bold flavors, quick service, and a fun atmosphere just steps from Midtown music venues, Frida Midtown hits all the right notes.