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The Trade Autograph Collection

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The Trade Autograph Collection, 420 West Juneau Avenue, Milwaukee, WI -(888) 420-1644
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4.5
HOTEL RATING: 
WONDERFUL
4.5 out of 5 (148 Ratings)
0.3 miles Fiserv Forum
t8 mins walking
BOOK ONLINE OR CALL - (888) 420-1644
Show Prices
The Spotlight on The Trade Autograph Collection

Stylish Downtown Milwaukee Stay for Music Lovers

Modern and bold, The Trade Autograph Collection is a 4-star hotel in the heart of Milwaukee’s dynamic downtown, just over a mile from Marquette University and steps from major concert halls and theaters. With upscale design touches, a vibrant social vibe, and thoughtful amenities like a fitness center, room service, and 24/7 front desk, this is a sleek, central base for your next music-fueled getaway.

Why Concert-goers love it

With walkable access to some of Milwaukee’s best-known venues—including the Milwaukee Symphony Orchestra and Marcus Center—you can easily stroll to your show and back without worrying about late-night transport. After the encore, the hotel’s soundproofed rooms and comfy beds offer a quiet retreat. Flexible 24-hour front desk service and luggage storage make early arrivals or late departures a breeze, especially handy after a late-night set.

Who this Hotel is great for

  • Groups of friends looking for a stylish, central launchpad
  • Solo travelers checking off a bucket-list concert
  • Couples turning a show into a romantic weekend
  • Fans wanting a quieter post-concert wind-down space
  • Budget-conscious music fans who still want upscale comfort

Food and Drink Options

The on-site restaurant and bar offer convenient pre-show bites and post-show drinks, with room service available 24/7 for those late-night cravings. An American breakfast is served daily—perfect for sleeping in and fueling up the next morning. And with downtown Milwaukee’s dining scene just outside the door, you’re never far from a great meal.

Nightlife Options

Whether you're looking for cocktails, craft beer, or live music beyond the main stage, The Trade puts you in the thick of it. Enjoy a drink at the hotel’s stylish bar or venture out to nearby lounges and nightspots for that post-show buzz.

What People Say

Guests rave about the modern design, friendly staff, and unbeatable location near Milwaukee’s entertainment district. The comfortable beds, clean rooms, and upscale vibe make it feel like a little luxury between shows. Many reviewers highlight how easy it is to walk to events and return safely afterward.

Areas for Improvement

Some guests note that parking is limited and comes with a fee, so plan ahead if you're driving. Others mention that the restaurant can get busy during peak times, especially concert nights—so consider reservations or timing your meals around the crowd.

The Bottom Line

If you're heading to Milwaukee for a show, The Trade Autograph Collection offers a stylish, convenient, and comfortable stay within steps of the city's best venues.
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Amenities View More
y
Free Internet
E
Fitness Center
w
Non Smoking
r
Pets Allowed
q
Accessible
x
Free Breakfast
j
Free Parking
u
Swimming Pool
A
Business Center
B
Airport Shuttle
Other Amenities
` Meeting/Banquet Facilities
` Room Service
` Safety Deposit Box
` Air Conditioning
` Bar
` 24-Hour Front Desk
` Elevator
` Hair dryer
` Coffee/tea maker
` Wheelchair accessible
` On-site parking
` telephone
` kitchenware
` blackout curtains
` Free Wi-Fi
` Restaurant(s)
` Daily Housekeeping
` English
` Non-Smoking Rooms Available
` Fire extinguishers
` Guests can opt-out of daily cleaning service
` First aid kit available
` Linens, towels and laundry washed in accordance with local authority guidelines
` Invoices
` Staff trained in safety protocol
` balcony/terrace
` ATM or cash withdraw on site
` Daily disinfection
` Facilities for disabled guests available
` Fitness center
` Luggage storage & lockers
` Non-smoking property
` Separate shower/bathtub
` TV & Movies/Shows
` Physical/social distancing guidelines
` Individually-wrapped food options
` Air conditioning in public area
` Heating in public area
` Desk/workspace available
` Cleaning products available
` Pets allowed (charges may apply)
` Valet parking (charges may apply)

The Trade Autograph Collection Guest Reviews

Overall Average Score: 
Wonderful (4.5 out of 5)

Write a review

5

Exceptional - 5.0 out of 5

Harold, Lowell, visiting American Family Field Fri, 9 June 2023

Liked: It was beautiful; the bar was awesome; the front staff were so nice and helpful.
Disliked: None.

4.5

Wonderful - 4.5 out of 5

Stewart Mon, 23 June 2025

Superb

Liked: Lovely hotel, spotless and in a good location. The bed was super comfy, best I have slept in for a long time. Perhaps a combination of the mattress, sheets and pillows, but I just wanted to mention it as it was super comfy. I also like the bar area on the ground floor, it was super social and the bar tender was very attentive and knowledgable.
Disliked: I was not a fan of the more expensive restaurant on the top floor. It felt pretentious and staff were OK, food was average, over rated I would say in my humble opinion.

2.5

Fair - 2.5 out of 5

Reshand Sun, 22 June 2025

Passable

5

Exceptional - 5.0 out of 5

Anonymous Mon, 16 June 2025

Exceptional

Liked: location was excellent for concert across the street at Fiserve

0.5

Poor - 0.5 out of 5

Kayla Mon, 9 June 2025

Terrible

Disliked: The front desk had bad service and wouldn’t give us our room for my bachelorette party and blamed it on booking.com even though I had a confirmation from booking.com and a room reservation

5

Exceptional - 5.0 out of 5

Evans Wed, 4 June 2025

Exceptional

5

Exceptional - 5.0 out of 5

Brianna Mon, 2 June 2025

Exceptional

5

Exceptional - 5.0 out of 5

Edward Mon, 19 May 2025

Surprisingly amazing restaurant on roof...

Liked: Restaurants in hotel great. IL CERVO and CRAFT great.Location near Fiserv arena great.Staff-super friendly and welcoming
Disliked: Nothing

4.5

Wonderful - 4.5 out of 5

Connor Tue, 29 April 2025

Superb

5

Exceptional - 5.0 out of 5

Mel Tue, 29 April 2025

Exceptional

5

Exceptional - 5.0 out of 5

Robinson Thu, 24 April 2025

I really enjoyed the location

Liked: The bar in the lobby was amazing.

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The Trade Autograph Collection 420 West Juneau Avenue, Milwaukee, WI