The Sandman Santa Rosa Sonoma Ascend Hotel Collection

Retro-Cool Comfort in the Heart of Wine Country

Modern, relaxed, and full of character, The Sandman Santa Rosa Sonoma Ascend Hotel Collection blends vintage motel charm with boutique style. Located right in Santa Rosa, this easygoing stay puts you just a short drive from top music venues like Luther Burbank Event Center, while surrounding you with some of Sonoma County’s best wineries and eateries.
With free parking, an outdoor pool and hot tub, and comfy rooms with thoughtful touches like microwaves, fridges, and coffee makers, the vibe here is equal parts convenient and chill.

Why Concert-goers love it

This hotel is just 3.6 miles from the Luther Burbank Event Center, making it an easy rideshare or quick drive to and from your show. The 24-hour front desk means no stress if your concert runs late, and the quiet surroundings give you space to wind down after the encore. Free Wi-Fi, free parking, and in-room amenities make it super convenient for fans who just want to show up and relax.

Who this Hotel is great for

• Groups of friends looking for a laid-back but stylish base
• Solo travelers chasing their dream tour
• Couples turning a show into a weekend getaway
• Fans who want to recover in peace post-concert
• Budget-conscious music lovers who still want boutique flair

Food and Drink Options

While there’s no on-site restaurant, The Sandman is within easy walking distance of some great local restaurants and tasting rooms. Each room has a microwave and fridge, perfect for post-show snacks. Vending machines are available 24/7, and the coffee machine in-room will help you bounce back the morning after.

Nightlife Options

There’s no live music on-site, but you’re close to downtown Santa Rosa where bars and lounges are easy to reach. Whether you’re into local breweries, cozy wine bars, or a low-key nightcap, there’s something close by to suit your post-concert mood.

What People Say

Travelers love the hotel’s mid-century modern aesthetic and the friendly, helpful staff. Guests often mention the comfortable beds and clean rooms, and many appreciate the affordable rates for such a stylish spot. The pool area also gets high marks as a great place to relax during the day.

Areas for Improvement

Some guests note that the motel-style layout means outside noise can carry, though most say it’s not enough to disrupt their sleep. Others have mentioned that breakfast isn’t offered on-site, so plan ahead if you're the type who craves a morning meal after a late night.

The Bottom Line

If you’re heading to Santa Rosa for a concert and want a cool, casual place to crash, The Sandman Santa Rosa Sonoma Ascend Hotel Collection checks all the right boxes for music lovers on the move.