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The Academy

eeeee - (888) 323-5826
The Academy, 21 Gower Street Bloomsbury, London -(888) 323-5826
Area: Bloomsbury - Marble Arch - Kings Cross Station & British Museum
(Map)
4.5
HOTEL RATING: 
VERY GOOD
4.5 out of 5 (1784 Ratings)
0.3 miles Bloomsbury Theatre London
t6 mins walking
BOOK ONLINE OR CALL - (888) 323-5826
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The Spotlight on The Academy

Chic Georgian Style Meets West End Music Vibes

Located in the heart of Bloomsbury, just minutes from the buzz of London's West End, The Academy blends classic Georgian architecture with modern luxury. Housed in five restored townhouses, this boutique hotel offers a stylish, intimate stay just a short walk from iconic landmarks, theatres, and music venues.

With interiors crafted by award-winning Champalimaud Design, each room features bespoke furniture, marble en-suites, and a sophisticated, quiet charm that’s perfect after a loud night out.

Why Concert-goers love it

Whether you're heading to a gig in Soho, a theatre show in Covent Garden, or a live set near Leicester Square, The Academy places you within easy walking distance of it all. The hotel’s quiet side-street location means you’ll get a peaceful night’s sleep after the encore, and the nearby Goodge Street tube station (just 5 minutes away) makes late-night returns a breeze. With afternoon check-in (14:00) and a civilised check-out time (11:00), there’s no rush the morning after the show.

Who this Hotel is great for

  • Groups of friends looking for a stylish base close to nightlife
  • Solo travelers on a music pilgrimage to London
  • Couples making a romantic weekend of a concert date
  • Fans who want a quiet, luxurious recovery space
  • Budget-conscious music lovers seeking occasional luxury

Food and Drink Options

Start your day with an extensive continental breakfast buffet, or go for the à la carte option if you're feeling fancy (available for a small surcharge). The on-site Alchemy Bar serves up bespoke cocktails and specialty gins—perfect for a pre-show drink or a nightcap on the terrace. While there’s no 24/7 room service or late-night dining, you’re surrounded by dozens of restaurants and pubs within walking distance.

Nightlife Options

The Academy puts you within easy reach of Soho’s legendary clubs, Covent Garden’s theatre bars, and the energetic vibe of Leicester Square. Prefer to stay in? The hotel’s Alchemy Bar offers a more laid-back, elegant atmosphere where you can sip a quiet craft drink before bed.

What People Say

Guests rave about the location, calling it “a hidden gem in central London” and praising the comfortable, stylish rooms. Many mention the peaceful atmosphere despite being so close to the action. The staff earn high marks for friendliness and attention to detail. Travelers also love the historic charm and modern touches throughout the property.

Areas for Improvement

The à la carte breakfast isn’t included, which some guests found a bit pricey. There’s no gym or spa, and while there’s no on-site restaurant for dinner, the surrounding area offers no shortage of food options. Room sizes can be on the cozy side, especially in central London standards, but most guests find the design makes the most of the space.

The Bottom Line

If you're catching a show and want a stylish, peaceful retreat just steps from London’s music and nightlife scene, The Academy delivers charm, comfort, and unbeatable location.
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Amenities View More
y
Free Internet
A
Business Center
B
Airport Shuttle
w
Non Smoking
q
Accessible
x
Free Breakfast
j
Free Parking
u
Swimming Pool
E
Fitness Center
r
Pets Allowed
Other Amenities
` Business Center
` Garden
` Meeting/Banquet Facilities
` Room Service
` Safety Deposit Box
` Air Conditioning
` Bar
` 24-Hour Front Desk
` Express Check-In/Check-Out
` Coffee shop
` Trouser press
` Heating
` Fax/photocopying
` Shared lounge/TV area
` 24-hour security
` Concierge services
` Designated Smoking Area
` Family Rooms
` Free Wi-Fi
` Live entertainment
` Restaurant(s)
` Daily Housekeeping
` Happy Hour
` Non-Smoking Rooms Available
` Wine/champagne
` Fruits
` Outdoor furniture
` Smoke alarms
` Fire extinguishers
` Guests can opt-out of daily cleaning service
` Staff follow all safety protocols as directed by local authorities
` Shared stationery such as printed menus, magazines, pens, and paper removed
` Process in place to check health of guests
` First aid kit available
` Cashless payment available
` Linens, towels and laundry washed in accordance with local authority guidelines
` Hand sanitizer in guest accommodation and key areas
` All plates, cutlery, glasses and other tableware have been sanitized
` Electronic room key
` Audible alarm
` balcony/terrace
` CCTV security in common areas
` Daily disinfection
` Facilities for disabled guests available
` Ironing amenities
` Laundry services
` Luggage storage & lockers
` Non-smoking property
` Restaurant (special diets available)
` Tour services
` Physical/social distancing guidelines
` Protective screen or physical barriers in appropriate areas
` Allergy-free rooms available
` Room service available
` Airport shuttle (charges may apply)
` Parking available (charges may apply)
` Indoor parking (charges may apply)
` Shuttle service (charges may apply)
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The Academy Guest Reviews

Overall Average Score: 
Very Good (4.5 out of 5)

Write a review

4

Very Good - 4.0 out of 5

Sean Mon, 25 August 2025

very good stay - great...

Liked: Good breakfast- very helpful staff
Disliked: stairs! lots of them!residence bar closes too early

5

Exceptional - 5.0 out of 5

Gd Mon, 25 August 2025

Hospitality at its best.

Liked: Very welcoming, made our anniversary celebration special
Disliked: Very tastefully decorated. Clean, comfortable and the staff were very warm and welcoming. Particularly the breakfast staff.

4.5

Wonderful - 4.5 out of 5

Mark Mon, 25 August 2025

Lovely little hotel

Liked: The staff were absolutely perfect. Whatever you needed, they were there to help. The hotel has a lovely garden area off the main bar area, perfect to relax in. The library is a nice touch too, with mystery wrapped books and a nice selection on the shelves. The library also has a garden area off it.It's a great location, a short walk away from the underground, Euston, and shopping streets.24-hour room service with a fair selection of hot meals available.
Disliked: The only downside was that breakfast was only continental and extra if you wanted a full English.

4

Very Good - 4.0 out of 5

Emiko Sat, 23 August 2025

Very good

4.5

Wonderful - 4.5 out of 5

Stephen Sat, 23 August 2025

Excellent choice for couples wanting...

Liked: Great location, central but quiet. Charming rooms and courtyard garden. Enjoyed a few cocktails!

4

Very Good - 4.0 out of 5

Matthew Sat, 23 August 2025

Very good

3.5

Good - 3.5 out of 5

Hugo Sat, 23 August 2025

Good

Liked: Very good location.
Disliked: The included breakfast is rather simple.

5

Exceptional - 5.0 out of 5

Rebecca Sat, 23 August 2025

Wonderful stay and a fantastic...

Liked: The continental breakfast was by the far the best one I have had. Everything you would want and more. Staff are helpful and friendly. Brilliant location. Nice spacious bathroom with high quality toiletries. Brucey bonus was the mini bar was stocked with lots of soft drinks.
Disliked: Only thing I would say, and this not a fault more of an FYI, not accessible for all due to the amount of steps.

4

Very Good - 4.0 out of 5

Ffion Fri, 22 August 2025

I'd book again, just a...

Liked: As a solo traveler I felt welcome and safe.The staff were all attentive and helpful, and efficiently arranged cabs.The continental breakfast was very varied, and excellent quality. Again, great staff, friendly and efficient.
Disliked: The single room was in the basement, and rather stuffy. The air conditioning was OK, but loud. Might be worth paying more for another room.

4.5

Wonderful - 4.5 out of 5

Andrew Fri, 22 August 2025

Superb

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The Academy 21 Gower Street Bloomsbury, London
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